What to Look for When Choosing a Japanese Translator
April 30th, 2009 by Arthur Takeda
Globalization, modern business whatever you call it, it really means one thing–dealing with other languages and customs. But how do you pick some one to translate?
Well one goal of any good translator is to localize the sales copy. This means that the sales copy must be adjusted for the target culture. Vicks vapor rubs is sold as Wicks in Germany because in German, it’s meaning is a little…obscene.
On another note, I once did some work for a Japanese company that was proud of the horse oil in a cosmetic product they wanted to market in America. American people love horses they don’t want to wear them. Which leads me to my next point…
It’s important that the translator be translating into their native language rather that translating from the native language to the target. That way you are sure to ensure that your copy will get a cultural once-over.
It’s also important that the translator have strong ties to their home country because language like any skill gets rusty if not used. Not only that but languages are living and thus changing all the time. Don’t believe me; get an old dictionary and compare the word, “epiphany,” to a modern one.
A Jack-of-all-trades and a master of none. When choosing a translator, enquire about their education. It should be related to your business. A person specializing in translation for international law might not be your best choice if your company sells pharmaceuticals.
When choosing a translator, it pays to make an informed decision. Basically, you’re betting your company’s whole future on the ability of the translator to perform…not just translating the words but making sure they are appropriate for the target audience. So to summarize, here is what you need to look for:
*Translate to their native language.
*Should live in the target country.
*The translator should be a specialist.
If you remember those three facts, you’ll be ahead of the competition when looking for a translator.
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