March 3rd, 2010 by James Scott

We get calls all day, every day from companies that talk about ‘wanting’ real corporate publicity that will transform their company but few have the stomach for what it really takes and even fewer have the financial dedication it takes to obliterate their competition and take their rightful place at the top of the food chain.

Of course it’s important to cater to the traditional media (TV, radio, newspaper, industry journals, etc) but the genre of publicity that wins every time is viral publicity consisting of video, social and news bookmarks, article submissions, press release submissions and photo/logo sharing sites. The reality is online publicity is where you’re going to completely annihilate your competitors and claim your rightful position.

When you take into consideration the ultra powerful medium and stealth of viral publicity, all other promotional genres cower in comparison. Online your pre public or post public company will claim instant viewers and a cult-like following that TV and radio can’t even remotely compare. Billions of searches take place every day and it is the viral publicists job to do what SEO and traditional publicists can’t do and that is get solid search engine ranking while simultaneously bringing in powerful results that are targeted and strategically placed.

Forget pay per click, it’s a waste of your time. crush everything in your path with viral publicity that claims power positions on the natural search results on all search engines. You must have a solid combination of mediums at use to take control of targeted keywords and industry genres.

So the next time you tell your self-proclaimed publicist or seo agent that you need publicity that will claim your position and deliver virtually instantaneous results for your company, you’ll understand why there is silence on the other end of the line…because they have no clue as to what it takes to get serious results that will rip and shred everything in your path. The powerful combination of viral publicity and massive exposure will force-feed your concept to the willing masses who are pleading with a company in your industry to step up and spoon-feed the very info that your company is offering.

Stop wasting time and money with so called ’solutions’ that don’t work. You need a publicist, investor relations specialist and SEO demigod that will take you by the hand and pave a way for your company to succeed.

For Corporate Consulting or Investor Relations Solutions, call Princeton Corporate Solutions at 267-233-0183Corporate Publicity That Works the easy way!

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February 17th, 2010 by Vince Banks

Brochures play a large role in the publicity of a business. They incorporate important information about a company like its products & their superiority over the competition, its main features, its contact info, and so on, therefore giving dependability to it in the market. Brochure design and printing is very important as they can be an important component of a successful publicity campaign. This article will give you some key points on brochure printing & design.

The main objective of a brochure is to convey information. However, it also needs to be good-looking, so that potential customers are tempted to read through it. Along with stylish use of colours, an appropriate composition of text and images is also very important in brochure design. The basic components of design such as borders, fonts, and images should work well together to bring the desired effect. The brochure must look tidy and catchy, without sacrificing the simplicity and structure.

While designing the brochure, issues related to brochure printing should also be thought about in detail. It is suggested to get a sample output of the designed brochure to get an idea of how the final result will appear before clearing it for a mass print job.

You should also be mindful of your financial allocation for brochure printing while conceiving the design. Black and white printing is cheaper than color, hence if you are on a shoe-string budget you may want to opt for the former. If you are not limited by budget and are planning for colorful brochures, then materials that are thick and have a sheen should be used, as they enhance the beauty of colour prints. Even if you have in mind a concise brochure with both sides printed, then ensure that the paper is strong and its thickness is sufficient for clean printing on both sides.

Since brochure printing is done in bulk, always ask for discounts from the printing company. However, never compromise on quality, as you do not want to create a negative impression of your business on potential customers.

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