Amid ongoing discussions about remote versus office-based work, Bruce Buchanan, the co-founder and CEO of Rokt, has established a distinctive workplace model that prioritizes collaborative success. The e-commerce technology company has implemented a four-day office requirement that blends traditional teamwork with modern flexibility needs.
Rokt’s workplace philosophy centers on the principle that physical presence enhances creative output and team synergy. This approach has yielded significant results, contributing to the company’s consistent 40% year-over-year growth. Under Bruce Buchanan’s stewardship, Rokt has developed office spaces that foster collaboration, featuring innovative elements like stadium-style gathering zones and connected rooftop work areas.
Daily life at Rokt exemplifies the company’s commitment to collective achievement. Complimentary catered lunches serve as natural collaboration points, while thoughtfully designed common spaces encourage impromptu discussions. Modern workplace amenities, including dedicated mothers’ rooms, underscore the company’s dedication to supporting diverse employee needs.
The benefits package at Rokt reflects a sophisticated understanding of contemporary workforce expectations. Team members receive 20 paid time off days yearly, with an innovative program offering five additional days to those who actively utilize their leave. The company demonstrates cultural awareness through its holiday policy, enabling employees to select 12 paid public holidays that align with their values.
A notable aspect of Rokt’s employment offering is its structured sabbatical program. Beginning with four weeks for five-year employees and extending to 12 weeks for those reaching their decade milestone, this graduated approach highlights the company’s investment in long-term employee satisfaction.
While maintaining the core four-day office schedule, Bruce Buchanan’s Rokt ensures flexibility through quarterly “Work from Anywhere” weeks and weekly remote day options. This balanced framework has proven effective in attracting professionals who value collaborative environments and schedule adaptability.
Professional development remains central to the Rokt experience through the LevelUp! The program enables employees to pursue external training aligned with their career goals. Combined with consistent mentorship opportunities and immediate feedback channels, this emphasis on growth supports the company’s continued expansion.
The Rokt Employee Experience Team enhances workplace culture through varied social activities and seasonal events. These initiatives strengthen team bonds and reinforce the collaborative atmosphere essential to maintaining the company’s growth trajectory.
The comprehensive benefits structure extends beyond traditional offerings, including various types of leave, supporting employees through different life circumstances. This holistic approach demonstrates Rokt’s understanding that professional success correlates with personal well-being.
The effectiveness of this hybrid model showcases how traditional office presence can successfully merge with modern workplace expectations. Under Buchanan’s leadership, Rokt has created an environment where in-person collaboration drives innovation while maintaining respect for individual flexibility needs.
The success of this approach validates the company’s “Better Together” core value, proving that structured collaboration balanced with employee autonomy creates a thriving workplace culture. Through this strategic framework, Rokt continues to attract and retain high-achieving professionals who share its vision for collaborative success while maintaining its impressive momentum in the competitive technology sector.
