From Transactional to Transformational: Rethinking Customer Experience in Banking
The banking industry is undergoing a profound transformation. While the traditional banking experience was transactional—focused on simple, functional services—today’s customers are seeking more personalized, engaging, and value-driven interactions. Banks are moving from a transactional model to a transformational one, where customer experiences are designed to nurture long-term relationships and exceed expectations. This article delves into…