
Data Enrichment Guide – How to Enrich and Optimize CRM Data for Accurate Insights
44% of companies lose over 10% of annual revenue due to poor-quality CRM data. This shows how many CRM users’ trust in their data is unfounded. Bad CRM data – whether it’s due to missing, incorrect, incomplete, or outdated information – can lead to missed opportunities, incorrect sales forecasts, and ineffective marketing efforts. To avoid…