Link Building: What It Is And Its Benefits

In this article, you will learn about the benefits of link-building. As you’ll discover below, many link-building advantages apply directly and indirectly to a backlink campaign. While the most common link-building benefits are improved search engine optimization and ranking, there are many other ways that backlinks can help your digital marketing strategy.

Higher Domain Authority

As mentioned in this guide on the benefits of backlinks, one of the main SEO metrics experts consider when measuring a website’s quality is Domain Authority (DA). This metric is a scoring factor that estimates the strength of the entire site.

A good link-building campaign can benefit a website’s Domain Authority, increasing its score to make it stronger for SEO. Remember that Google’s ranking algorithm doesn’t consider DA when ranking sites; however, there is a strong correlation between high DA scores and higher keyword rankings.

Top Page Authority

Another popular backlink-based SEO score metric is called Page Authority (PA). PA was also created by Moz and measured the strength of a URL at the page level, not the domain level like Domain Authority.

Page authority scores range from 1 to 100, with higher PA scores indicating a better chance for a webpage to rank higher in the SERPs for its target search queries. Like Domain Authority, the Page Authority metric is also based on the quality and quantity of inbound links; however, it only considers backlinks that point to a given URL.

Also similar to Domain Authority, Google’s ranking algorithm does not consider Page Authority when ranking web pages; however, there is a strong correlation between high PA scores and higher keyword rankings for individual URLs.

More Brand Recognition

One of the main benefits of SEO link building and backlink building package for example for new and established websites is brand awareness. And for many companies, branding can be a strong factor driving consumers’ decisions when comparing one or more companies for a product or service. In other words, the brand with the most notoriety online often wins consumers’ attention and makes more sales. That’s why having backlinks from high authority sites in your niche, and lots of them, can help your brand stand out in a crowded market.

Consumers who find your brand name and hyperlinks repeatedly appearing on related websites typically associate your business with greater market share, even if you don’t have it yet. So, there’s a huge indirect benefit to using link building to establish yourself as an authority in your niche, even if people don’t click on your backlinks on other sites. See this related guide on the advantages of SEO, which expands on this topic.

Greater Credibility For Your Business

Link building also has the advantage of creating more credibility for your business. Having backlinks on other sites serves as third-party pointers (or votes) for consumers to see. These links also help search engine algorithms gauge the value and popularity of your web pages to rank them in the right positions on the SERPs.

For example, Google’s mission for Search is to provide users with the most relevant results. And to do this well, the ranking algorithm needs to analyze each web page in its index to find out which URLs are the most popular and important for each search query. When Google ranks your content on the SERPs, it adds extra credibility to your business in the eyes of searchers.

Higher Conversion Rates

As mentioned in the previous benefit, backlinks which can be gotten from backlink packages price for example serve as a vote of confidence for a landing web page. That another site links to a URL means that the site owner trusts the content enough to recommend it to their readers.

This is another way link building can give your business an edge online. Research shows that people are more likely to spend money on a product or service when referred by a friend or someone they trust. Therefore, backlinks can lead to more customers and less friction during sales.